A seasonal campaign concept created for Amica, part of Fazer. I developed the campaign idea, visual identity and overall art direction.

I also planned the photography concept, selected what should be photographed and sourced props for the photo shoot. The visual concept was then adapted across a range of materials, including posters, banners, brochures, table signage and promotional pieces.

The campaign was built around fresh ingredients, seasonal inspiration and the feeling of a kitchen garden, creating a playful and recognisable expression across different formats.