Seasonal campaign concept created for Amica, part of Fazer. I developed the campaign idea, visual direction and graphic design for a concept built around fresh ingredients, seasonal inspiration and the feeling of a kitchen garden.

My work included the book and editorial design, illustrations, ideas for photography and props, as well as adaptations across posters, banners, brochures, table displays and other promotional material.

The visual concept was designed to work across seasons and formats while maintaining a playful and recognisable expression.