INDUSTRY:
Digital Brand Concept
TYPE:
Brand Identity / Digital Campaign
YEAR:
2026
ROLE:
Digital Design, AI Visualisation & Art Direction
About the project.
LOVI is a digital brand concept developed from early sketches and ideas into a complete visual presentation. Since there were no finished product images, I used Freepik AI to create and explore visual material, Photoshop to edit and refine the images, Figma to design the mobile website and After Effects to create short social media ads.
The project includes a visual identity, mobile-first website concept, social media content and a consistent image style. The focus was to build a cohesive brand feeling across different digital formats and show how an idea can be turned into practical content for web and social media.
Process.
LOVI is a self-initiated digital brand concept that I developed entirely from scratch. I began with my own early sketches and ideas and created the full visual direction, including the brand identity, image style, mobile website concept and social media content.
There were no existing images, product photos, campaign assets or finished brand concept. I created all visual material myself, using Freepik AI to generate and explore imagery, Photoshop to edit and refine the images, Figma to design the mobile website and After Effects to create short social media ads.
The result is a complete visual concept showing how an initial idea can be developed into a consistent brand across web, social media and campaign content.
