INDUSTRY:
Digital Brand Concept
TYPE:
Brand Identity / Digital Campaign
YEAR:
2026
ROLE:
Digital Design, AI Visualisation & Art Direction
About the project.
LOVI is a personal swimwear brand concept developed from early sketches and ideas into a complete visual identity and digital presentation. I designed the swimwear from my own sketches and applied the designs to AI-generated images. The images were then edited and refined. The project includes a logo, a mobile-first website concept, social media content and short animations. The focus was to create a consistent visual identity across different digital formats, combining typography, colours, imagery and motion.
Tools: Adobe Illustrator · Photoshop · InDesign · Figma · After Effects · Freepik AI
Process.
LOVI is a self-initiated digital brand concept that I developed entirely from scratch. I began with my own early sketches and ideas and created the full visual direction, including the brand identity, image style, mobile website concept and social media content.
There were no existing images, product photos, campaign assets or finished brand concept. I created all visual material myself, using Freepik AI to generate and explore imagery, Photoshop to edit and refine the images, Figma to design the mobile website and After Effects to create short social media ads.
The result is a complete visual concept showing how an initial idea can be developed into a consistent brand across web, social media and campaign content.
