Vestiaire Collective is a global platform for pre-owned luxury fashion. The brief was to create a DOOH campaign for Stockholm, aimed at a fashion-conscious audience aged 25–35.

I developed a campaign concept built around the idea of giving desirable fashion pieces a new life. The final direction includes a static key visual and a short motion piece, using close-up imagery, bold typography and Vestiaire Collective’s visual identity to create a strong and recognisable campaign across different digital formats.